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Case Study: Online Advertising

WeylChem Group of Companies was established in 2005 as the Fine Chemicals platform of International Chemical Investors Group (ICIG).

WeylChem Group operates across four different countries across Europe and the US.


Adwords management is no simple task and for WeylChem it’s an ever developing project. We’ve been working with Weylchem for 3 years to improve their global online presence through pay-per-click marketing, particularly on Google Adwords. While our client is working on staying ahead of the latest developments in their customers’ key markets, we’re researching developments in user behaviour online, SERP templates and valuable keywords vs effective campaigns and relevance to their goals to ensure the website’s campaigns are providing daily pertinent traffic to drive up visibility and ultimately grow the business.

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