Introduction
Thames Drains is an expanding rapid response plumbing, drainage, and central heating company covering the London area. To expand their advertising presence on to the Internet they approached us to build a website. They wanted a professional high-end looking website to match their sophisticated service:
a) a stylish and friendly looking website
b) search engine optimisation to target towns and villages
c) themed testimonials
d) a website that was expandable to new services and regions when required
We storyboarded and fleshed out a unique design which was bright, bold, yet slightly soft to give a friendly and caring atmosphere. The client needed to visually communicate the services so we integrated a system to run a fading-sidehsow that can be updated at anytime from an admin section to the website.
Web Building
Following completion of the designs we built the website on a heavy-duty CMS system. Our CMS platform is strong on SEO and is of prime importance to the client. We built the design into the CMS from ground-up, no templates were used – everything of ours is bespoke.
Regional targeting of high profile keywords was a defined requirement from the start, so we created a system in the CMS to create pages with town targetting. Flexibility was the key, so we made it a facility on all services now and any added later on.
Testimonials were addded, and focussed so that drainage testimonials only show up in the drainage pages, and drainage regional pages.
The Result
The client was very impressed with the result! Not only does it have a stylish and professional look but within a few weeks of launch the website has started to produce good regional results in the search engines.
See their website in action:- > www.thamesdrains.co.uk
